About
Over 20 years experience in multidisciplinary environments, across diverse functions, ranging from Copywriting and Editorial, to Public Relations, Advertising and Marketing.
"I help you to write, create and get ahead, louder, clearer and in a simple manner."
Skills
- Ideas
- Conceptual
- Creative
- Strategy
- Copywriting
- Editing
- Proofreading
- Layout
- Design
How I Work
- I am confident, capable, willing to learn and always trying to improve.
- Confidentiality is an important part of my service provision.
- Be it editorial, B2B or B2C channels, I offer a unique voice to each audience. (formal, informal/casual, friendly, corporate etc.)
- My writing and copy helps you inform, entertain, persuade and convince.
Sectors
- Apparel
- Beauty & Fitness
- Business & Industrial
- Consumer/ FMCG
- Drink & Beverage
- Education & Training
- Finance
- Household & Domestic
- Home & Garden
- Insurance
- Leisure & Entertainment
- Media & Publishing
- News
- Not for Profit (NGO)
- Pharmaceutical & Healthcare
- Financial Services
- Food
- Government
- Health & Safety
- Tobacco
- Toiletries & Cosmetics
- Recruitment
- Retail
- Telecoms
- Tourism
- Travel/Transport
Business Essentials
Business Stationery/Identity | Design & Print Production
Business Cards | Logos | Letterheads | Brand Guidelines
Company/Corporate Profile | Design & Print Production
Conceptual | Copywriting [Vision, Mission, Values] | Photography
Websites | Design & Production
Conceptual | Copywriting | Photography
Everyday Writing Essentials
Advertising Copywriting
Multi-Industry/Sector with varied styles depending on audience
Digital Copywriting
Corporate/Company | Professional | Personal | Promotional | Web & Mobile Apps
General Copywriting
Print Ads | Brochures | Press Ads | Leaflets | Newsletters | Magazines | Annual Reports | Press Releases | Catalogues | Taglines | Lyrics
Commercial Copywriting
Bid Proposals | Tender Documents | Request for Proposal
Business Writing
Advertorials | Reports | Awards Submission | Case Study | Annual Reports | Memo | Email | Product Descriptions | User Manuals | Internal Documents | Executive Summary | Captions | Boilerplate | Press Kits | Generic Internal and External Communications
HR Copywriting
Vacancy Advertisements | Employee Contracts | Training Manuals | Appointment | Resignation | Recommendation | Reference Letters
Feature Writing
Commissioned Topics for Print & Web | Op-Ed
Travel Writing
Travel Editorials | Restaurant | Hotel and Event Reviews
Personal Writing
Letters | Forms | Invitations | Notes | Biography | Emails | Ghostwriting | Obituary
Speech Writing
Corporate | Political | Professional | Personal | Toasts
Curriculum Vitae
University & MBA Applications| Linkedin Profile | Personal Statements
Hotel Guest Service Directory
Menus | Spa | A la Carte List | Tariff | Guest Service Directory
Scripting / Screen Writing
Short and Feature Advertisements | Films | Documentary | Promotional with Ideation
SEO Keywords
Generation / AdWords
Social Media Marketing
Facebook | Twitter | Blogs | Articles
Sales & Marketing Essentials
Ideas > Conceptual > Creative > Production
Corporate | Company | Special Events | Concerts & Festivals | Political | Film | Theatre
Sales & Marketing Strategy
Internal & External Analysis | Research | Marketing Mix | B2C | B2B | Strategy | Tactics | Branding | Messaging | Below the Line | Above the Line | Ethical Marketing | Implementation | Control
Sales & Marketing Planning
Marketing Plans | Segmentation | Demand | Resource Planning | Positioning | Advertising | Sales | Relationship Marketing | Growth Opportunities | Customer Relationship Management
Sales & Marketing Initiatives
Campaign | Online Strategy | Social Media | Promotional | Competition | Defined Result | Consumer Behaviour | Top of Mind | Brand Awareness | Corporate Image | Brand Equity | Brand Loyalty | Retention | Improving Existing Products & Services | Increasing Profitability
Public Relation Essentials
Ideas > Conceptual > Creative > Production
Corporate | Company | Community | Employee | Government | Financial | Media | Public Affairs | Travel | Hotel | Tourism
Strategy
Audiences | Message | Result
Press Conference/Media Briefing
Full Service: Venue | Compeer | Media | Interviews | Media Coverage
Product/Service/Media Launches & Special Events
Full Service: Venue | Media | Interviews | Press Coverage
Brand/Image Building
Proposals | Stakeholder Mapping | Media Monitoring | Media Relations | Advertorials | Interviews | Appearances | Press Packs/Kits | Boilerplate | Attitudes | Influencing | Lobbying | Advocacy
Crisis Communications
Planning | Guiding | Control | Spokesperson | Reputation Management
Value Added Essentials
Video Production
Advertisements | Documentary | Corporate | Promotional | Live Events
Audio Production
Advertisements | Documentary | Corporate | Promotional | Live Events | Narration | Subtitles | Dubbing
Slide Presentations
Design of Powerful Slide Presentations Complete with Content
Web & Mobile Apps Production
Corporate | Company | Professional | Personal | Promotional
Website
Photography | Production
© Words by Boycy | 2015 - 2024